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For real estate agents + brokerages

SMS for real estate — convert leads in 5 minutes, not 5 hours

Texter is a business texting platform for real estate agents and brokerages. Auto-respond to leads in seconds, send showing reminders and new listing alerts, manage closing-flow updates, and run buyer/seller drip campaigns — with TCPA + DNC compliance handled and native Follow Up Boss, BoomTown, and kvCORE integrations. Agents using SMS lead follow-up convert up to 9× more leads than those who wait beyond 5 minutes.

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5 min
Lead response window
9×
More likely to convert
95%+
SMS open rate
~70%
Fewer status calls

Why real estate teams choose Texter

The texting workflows real estate runs on — lead response, showing reminders, closing-flow updates — with the consent and DNC compliance baked in.

Instant lead auto-response

Lead fills out a Zillow / Realtor.com / IDX form → SMS fires within seconds. Keeps the lead engaged until your agent calls. 9× conversion vs leads contacted after 30 minutes.

New listing alerts

Saved-search criteria in your CRM trigger SMS the moment a matching listing hits MLS. First agent to text gets the showing.

Showing reminders + confirmations

Day-of reminders + 1-hour reminders cut showing no-shows by 40–60%. Two-way confirmations route into the team inbox.

Price-change + market update alerts

Watch list price changes on a buyer's shortlist; auto-send the moment a listing drops below their target. Quarterly market updates to sellers keep you top-of-mind.

Closing-flow status updates

Inspection scheduled → contingencies cleared → appraisal received → clear-to-close → keys delivered. Each milestone fires an SMS, cutting "what's the status?" inbound calls ~70%.

CRM integrations: FUB, BoomTown, kvCORE

Native integrations with the CRMs you already use. Lead status, tags, and segments sync both ways. SMS activity writes back to the CRM timeline.

Common real estate workflows

Real flows real estate teams ship with Texter — and the conversion lift they typically return.

Instant lead auto-response (within 30 seconds)

"Hi {first_name}, this is {agent_name} with {brokerage}. I got your inquiry about {address} — I'll call you in 10 minutes. While I'm on the way, are there any other neighborhoods or price ranges you're considering? Reply STOP to opt out."

Sets the 5-minute response clock immediately. Leads who get an SMS-within-30s convert ~9× more often than those contacted after 30 minutes.

Showing reminder — day-of + 1 hour before

Day of: "Reminder: showing at {address} today at {time}. Address: {full_address}. Reply C to confirm, R to reschedule, or call {phone}." → 1h: "See you at {address} in 1 hour. Parking note: {parking_info}."

Reduces no-shows on showings 40–60%. The 1-hour-before reminder is the single biggest driver.

New listing alert from saved search

"New listing matching your search: {address}, {beds} bed / {baths} bath, ${price}. Photos: {listing_url}. Want to see it? Reply Y and I'll set up a showing."

First-to-text wins the showing. Texters typically book 25–40% of these into showings within 24h.

Closing flow status — clear to close

"Great news {first_name}, we're CLEAR TO CLOSE on {address}! Signing scheduled for {signing_datetime} at {location}. Bring: ID + cashier's check for ${closing_costs}. Questions? Reply or call {phone}."

Eliminates the "what stage are we in?" call. Buyers love the proactive updates.

Real estate FAQs

What team leads and compliance-conscious brokers ask first.

Real estate texting has the same TCPA "express written consent" requirement as other industries: a checkbox at lead capture worded clearly ("Text me about properties — msg & data rates may apply, reply STOP to opt out"). Replies from a lead asking questions are interpreted as consent for a 1:1 reply, but you can't enroll them in a drip campaign without explicit opt-in. Texter's lead-capture forms handle the consent language and audit trail.

Ready to respond in 5 minutes?

Start a free trial — Follow Up Boss, BoomTown, and kvCORE integrations are 1-click. Or talk to sales about MLS-routed listing alerts and TCPA-compliant lead-capture forms.

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